Teach business planning with an expert by your side

A proven curriculum for teaching entrepreneurship

The Start, Run & Grow Your Business course is a classroom-ready curriculum you can implement today. This course makes it easy for instructors to take students and potential business owners through the process of conceiving, creating, managing, and eventually selling a business.

Everything the instructor needs, including slide decks for each session, presentation materials, and handouts for students, is included at no cost to registered instructors. You even get a desk copy of top-selling Business Plan Pro software.

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Expert advice at every step

Start, Run & Grow Your Business is based on the popular, long-running course taught by business planning expert Tim Berry, at the University of Oregon's Lundquist College of Business. It's ideal for use in an academic setting, or in a workshop for current or potential entrepreneurs. Access to the course materials is free to registered instructors.

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A current instructor's perspective

"Instructors aren't charged for access to the curriculum, nor do they require costly certification. I'm also able to edit the slides to fit my teaching needs. The Palo Alto Software curriculum saves me time and enables me to generate revenue as a result. I highly recommend this to any SBDC counselor/instructor who wants to use a flexible teaching model that works!"

-Tim Shea | Director, SBDC Clackamas College

Entrepreneurship in 12 steps

The Start, Run & Grow Your Business course provides an overview of entrepreneurship and the basics of starting a business. In 12 sessions, it covers all of the key elements:

business planning slides
  • What is an entrepreneur?
  • What needs will your business fill?
  • What are some of the legal issues you'll face?
  • Who is your target market, and how will you reach them?
  • How do you forecast sales and expenses?
  • What type of financing is right for your business?
  • How do you build a team?
  • How do get visitors to your website, and keep them coming back?
  • What are the tax implications for your business?
  • How do you use your business plan to manage your business?
  • Where do you go from here?

Click here for an overview of each session

Students love it too

Because students can access the Start, Run & Grow Your Business course site any time to review assignments and download handouts, instructors just have to provide students with a link to give them all the details they need to prepare for each class.

Access to the course materials is free to registered instructors.

Apply now for instructor access

A recent student's perspective

"Taking the 'Start, Run & Grow Your Business' workshop at the SBDC was an investment well worth my time and money. Now, after completing the workshop, I am not afraid to take the leap and purchase an expensive piece of equipment for my start-up company... I strongly believe that anyone starting a business or growing their existing business should enroll in one of these workshops."

-Miriah Stuart