Marketing Plan Pro Academic Edition

A specially priced academic edition of our popular marketing plan software is available for student and academic use. Focus on your plan and not the mechanics behind it with a tool that includes step-by-step guidance, complete spreadsheets, and more.

Marketing software for education

Marketing Plan Pro Academic Edition is the most popular marketing plan software in academia, used and respected at thousands of colleges and universities worldwide. The software allows instructors to focus on teaching marketing planning and students to focus on writing their marketing plans.

Student price: $79.95 ($100 savings)
Retail price: $179.95

Textbook integration

Marketing Plan Pro Academic Edition is bundled with many of Prentice Hall's top marketing textbooks:

  • Kotler and Armstrong, Principles of Marketing
  • Armstrong and Kotler, Marketing: An Introduction
  • Solomon, Real People, Real Choices
  • Kotler and Keller, Marketing Management
  • Kotler and Keller, A Framework of Marketing Management
  • Wood, Marketing Plan Handbook

The combination of textbook and software reinforces key concepts and makes it easier to teach and learn the essentials of marketing planning.

70+ sample plans included

Get ideas for your own plan with dozens of complete marketing plan examples. Each sample plan can be edited directly in Marketing Plan Pro and used as a starting point for your own plan. View a marketing plan example.

Why choose Marketing Plan Pro?

With expert guidance and examples at every step, Marketing Plan Pro Academic Edition makes it easy to learn the planning process and produce a complete marketing plan.

  • Easy step-by-step process
  • Complete, preformatted marketing budget spreadsheets
  • Powerful plan vs. actual analysis tools
  • 60-day money back guarantee

What's different for academic use?

The academic edition is based on Marketing Plan Pro 9.0, which is a more formal and academically oriented product than the new "powered by Duct Tape Marketing" version.

The academic marketing plans include a watermark in the footer that says "Academic Edition". This allows instructors to easily manage their students and the marketing plans they produce.

Philip Kotler — author of the decade's most prestigious marketing book, Marketing Management — highly recommends Marketing Plan Pro Academic Edition as the preferred choice to create a marketing plan.

Additional teaching tools

Beyond the software itself, Marketing Plan Pro Academic Edition comes with additional tools to enhance your teaching experience, including On Target: The Book on Marketing Planning by Tim Berry and Doug Wilson, 22 Immutable Laws of Branding by Al and Laura Ries, and more.

Get qualified for academic buying

All students need to get the academic edition at its special low price is a valid .edu email address or a fax of their academic identification. Get qualified now.