Marketing Your Small Business

Want to market your small business? Our startup guide will provide you with a clear roadmap to success. Available with or without our award-winning business plan software, the Marketing Your Small Business Startup Guide will put you on the fast track to small business success!

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About this startup guide

You're great at what you do. Your customers and clients are crazy about the products or services you provide. But unless you specialize in marketing, you could probably use a little help in that department. Whether you’ve been in business three days or three decades, this guide gives you the marketing firepower you need to satisfy your customers, attract prospects, boost your profits and blast the competition.

You get step-by-step guidance through the essentials of marketing and sales strategies, customer database marketing, advertising, public relations and budgeting, with no jargon — just the facts and information you need to get the job done. Plus you learn how to:

  • Stand out from your competition in an overcrowded marketplace
  • Avoid the ups and downs of the market by attracting clients consistently
  • Attract lucrative clients that will generate explosive income
  • Avoid big marketing mistakes small-business owners make
  • And much more

Packed with powerhouse marketing tactics and tips for making big profits from your small company, this guide is your key to achieving your business goals, without spending a ton of money.

Excerpt from this guide

Chapter 1

Think Like A Marketing Guru

If you can develop true marketing vision, you’ll transform your business. You’ll establish a tight bond with your customers that will be impossible for your competitors to break.

Look around us in turn-of-the-millennium America. The marketing concept is the dynamo of our consumer culture: It’s the realization that pleasing the customer is central to business success. The success of marketing is a large part of why we and the rest of the developed world enjoy the abundance that we do.

We tend not to realize the enormous impact marketing has made on us, and it’s easy to forget that marketing, the careful union of the consumer’s needs and the products and services that satisfy those needs, has not always existed as it does today. We are very fortunate. We enjoy high-quality and affordable foods and exotic taste treats from around the world. For a modest expenditure, we can buy electronics unimaginable a generation ago. Through books, magazines, television and the Internet, we browse in an evening more information than Horatio ever dreamt of in his philosophy. Marketing is one of the key catalysts of this abundance.

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500+ Sample Plans

Business Plan Pro has over 500 complete business plans to help you get started. Each sample business plan can be edited in Business Plan Pro.

Expert Guidance Simple step-by-step guidance

Clear and easy instructions to complete your business plan. With Business Plan Pro software you can create a great plan of your own.

Sales Forecast Easy financials

Business Plan Pro's financial tools walks you through all the necessary steps to forecast your sales, expenses,and cash flow, to sell your plan.

New Version Updated for 2010

With the 15th Anniversary Edition we have rebuilt the software. New features include a management dashboard, easier plan outline options, and improved charts.

Marketing Your Small Business Startup Guide eBook

All you need to create a complete and accurate business plan

Price: $49.00

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Get this eBook with our popular business plan software

Price: $148.95

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